The Denmark locations were described as unionized, and the United States’ was not. “Employee compensation” was said to be $9 an hour in the United States (no benefits), and $22 an hour in Denmark - with six weeks of vacation, a year of paid family leave, life insurance, and pension. To the right was a table with fields labeled “employee compensation,” “unionized,” and “price of Big Mac.” Denmark”), two photos of McDonald’s locations appeared on the left side of the image. On November 23 2021, the Facebook page “Gritty 2020” shared an image which purported to contrast the costs of Big Macs in the United States and Denmark with McDonald’s workers’ wages and benefits:
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